QuarkXPress Typographic Preferences

PageMaker has a Paragraph Spacingdialog that controls auto-kerning, word and character spacing.
For best results when converting PageMaker documents, select all the text in the document, then
display the Paragraph Spacing dialog (available by selecting the Format->Paragraph menu item, then
clicking the “Spacing” button). The dialog looks like this:

Make sure that the items pointed to are set to the values shown. Even using these settings, browsers
may still require more width to display the same PageMaker text. To accommodate the wider text, it is
a good idea to leave a little extra white space between columns in your document.

Some word processing programs also have some control over character spacing. Microsoft Word has a
setting called “Character Spacing,” available through the “Font...” command. Spacing should be set to
Normal for best results.

Horizontal Text Scaling

Some applications can squish or stretch text by adjusting its horizontal scaling, but browsers can’t
manage this trick. Because of this limitation, GoClick converts text with horizontal scaling other than
100% to a graphic. For this reason, avoid using horizontal text scalingother than 100%.

Do not use tiny text (smaller than 9 points)
There are several good reasons to avoid using tiny text:

1. it is illegible on the screen,
2. older browsers only display text at 9 points or greater,
3. tiny text causes round-off errors that may result in too many or too few spaces
being output.

For all these reasons, converting tiny text is not recommended.
Subscript and Superscript Text

Most applications automatically increase the line spacing when a line contains subscript/superscript,
but some—Microsoft Word for one—do not. GoClick can correctly convert subscript and superscript
text, but only if the lines of text are not too close together. If a line below is too close to the current
line, it’s impossible to tell the difference between subscript on the current line and superscript on the
line below. If you find that subscript or superscript text is not being properly converted, simply
increase the space between the lines.

Formatted Equations

Equations typically have text displayed at arbitrary vertical positions, and they often use Greek letters
and symbols that are not supported by HTML. Therefore, the only reliable way to format an equation is
to convert it to an image. See the Graphicscategory above for an explanation of how to force text to be
converted to an image.

Accommodating Different Browser Settings

All browsers do not display text the same way. GoClick’s default Wizzy-Web settings produce Web
pages that look best when displayed with Netscape Navigator 4.0+ or Microsoft Internet Explorer 4.0+
on a Macintosh or Windows computer.

Unsupported Characters

HTML supports the display of the Roman character set defined in the ISO-8859-1Standard. Some
characters in a Macintosh font are not included in ISO-8859-1, so these characters are converted to
their Unicode equivalents. The specialized Symbol font is converted to industry standard Unicode also,
but browser support for Unicode is still limited. Browsers apparently are increasing their support for
Unicode with every new release. Until Unicode is fully supported, only some of the Symbol characters
may be visible in a given browser.

To alert you to the presence of an unsupported character, GoClick will convert all unsupported
characters to ?in the HTML file. Also, browsers typically display ?for characters they can’t display.